2001 Box Office Hits: Local Films vs. Hollywood

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Explore how global films like 'Amelie' and 'The Others' succeeded internationally, highlighting strategies like remake rights to bridge cultural gaps.

In 2001, while Hollywood films like "Harry Potter," "Pearl Harbor," "The Mummy Returns," "Bridget Jones’s Diary," and "Shrek" dominated the global box office, local film industries in Japan, South Korea, France, Spain, and Germany also had a remarkable year. Many homegrown productions found their way into the top 10 box office lists in these countries.

However, most of these local hits did not secure U.S. distribution or only achieved modest success in the American market. Some were so culturally specific that they remained within their own borders. A notable exception was the French fantasy "Amelie," which Miramax turned into a major success in the U.S. and other major markets such as the UK, Germany, and Spain. Similarly, "The Others," a Spanish production, became a global hit, transcending its origins.

For many producers, one strategy to overcome cultural and language barriers is to sell remake rights. For instance, Miramax paid $950,000 for the rights to remake the Korean action-comedy "My Wife is a Gangster" and an additional $150,000 for North American distribution rights. L.A.-based producer Roy Lee is also developing a package with a top U.S. writer to adapt another Korean hit, the romantic comedy "My Sassy Girl."

Spanish movie mogul Andres Vicente Gomez is taking a unique approach with "Torrente 2," a James Bond spoof set in southern Spain, which grossed $19.4 million domestically. Instead of trying to sell the locally targeted film to other markets, he plans to develop it into a multilingual franchise, with versions in English, French, Italian, German, and a Mexico-set version, each tailored to be culturally specific.

Vicente Aranda's "Mad Love," a biopic about the 16th-century queen Joan the Mad, was a sleeper hit in Spain. While it seems unlikely to secure a U.S. sale, much will depend on whether it receives an Oscar nomination. If it does, a U.S. distributor might show interest, as was the case with Jose Luis Garci’s "The Grandfather." "Mad Love" has already been sold widely in Latin America, Asia, and Eastern Europe.

Foreign sales are often just an added bonus for films that are already profitable in their home markets. For example, Hayao Miyazaki's animated film "Spirited Away" outperformed "Titanic" to become Japan's all-time box office champion. Buena Vista International acquired the rights for France, Taiwan, Singapore, and Hong Kong, but domestic U.S. rights are still unclaimed, perhaps due to the mixed reception of Miyazaki's "Princess Mononoke" in the U.S.

Similarly, the German comedy "Manitou’s Shoe," a spoof of 1960s Westerns, was a huge success in Germany. Beta Film is hoping to find a single distributor for all English-speaking territories but is still working on a deal. So far, it has only been sold to Eastern Europe.

Warner Bros. holds worldwide rights to the German animated film "The Little Polar Bear," which earned $11.2 million in German-speaking territories. The books have been translated into 27 languages and are popular in the UK, France, Benelux, and other countries. Warner Bros. is proceeding cautiously, having started dubbing the film into English for screening in non-German markets.

Among France's box office winners, Francis Veber's "The Closet" did not resonate strongly in the U.S. for Miramax. "Would I Lie to You? 2," a comedy set in the Jewish clothing district of Paris, has yet to find a U.S. distributor. The historical thriller "Brotherhood of the Wolf" is set for a limited release in New York and Los Angeles via Universal Focus.

Gabriele Muccino's drama "The Last Kiss," one of Italy's biggest successes, lacks a U.S. distributor but was recently picked up by BVI for several European territories. It will gain more visibility when it screens at the Sundance Film Festival.

Ferzan Ozpetek's "Ignorant Fairies," another Italian hit, has sold to most territories worldwide but is struggling to penetrate English-language markets. TF1 International has closed a U.S. distribution deal with Strand Releasing, which previously handled Ozpetek's "Hamam: The Turkish Bath."

Finally, the controversial Japanese film "Battle Royale" made a breakthrough in France with a wide release on 96 screens. This success suggests that the French market is becoming more diverse and open to foreign films.

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