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From Guesswork to Precision: How Behavioral Targeting is Transforming Advertising | #digital marketing

From Guesswork to Precision: How Behavioral Targeting is Transforming Advertising

From Guesswork to Precision: How Behavioral Targeting is Transforming Advertising

There was a time when digital advertising felt like throwing darts blindfolded. You’d create a banner ad, put it online, and hope someone—anyone—would click. But times have changed. Today’s successful marketers aren’t guessing anymore. They’re using behavioral targeting to pla