If you're looking for a location that offers jaw-dropping landscapes, cinematic versatility, and professional support, Iceland should be at the top of your list. From snow-covered volcanoes to mossy lava fields and serene waterfalls, the island offers some of the most diverse and dramatic scenery on the planet. That’s why video production in Iceland has seen exponential growth over the past decade.
Global brands, filmmakers, and advertising agencies are choosing Iceland not just for its natural beauty but also for its strong infrastructure and film-friendly policies. Whether you're filming a feature film, a branded commercial, or a music video, Iceland provides a unique backdrop that instantly elevates any visual content.
Meet Hero: A Premier Production Company in Iceland
At the center of Iceland’s booming film and content scene is Hero, a top-tier production company in Iceland known for delivering exceptional work. Hero combines creative innovation with practical local expertise, offering end-to-end production services to international clients and local creators alike.
Hero stands out because of its focus on storytelling, visual excellence, and seamless production experiences. Whether you're coming from abroad or working locally, Hero ensures every step of your shoot is managed efficiently—from concept to final cut.
The Visual Advantage of Shooting in Iceland
Few places on Earth offer the kind of visual diversity that Iceland does within such short distances. In a single day, you can film against glaciers, active volcanoes, black sand beaches, geysers, and fjords. This is why directors and cinematographers often refer to Iceland as a “natural studio.”
This geographical variety allows Hero to help you achieve multiple cinematic looks without having to travel across continents. It's no wonder video production in Iceland is favored by Hollywood, Netflix, and international marketing campaigns alike.
Why Choose Hero for Your Iceland Video Project
Hero isn’t just another production company in Iceland—it’s your full-service production partner. With years of experience in both large-scale and boutique productions, Hero brings technical excellence and creative clarity to every project.
Here's what makes Hero the go-to company:
Local Knowledge: The team knows Iceland’s geography, weather patterns, and regulatory landscape intimately.
Experienced Crew: Hero works with Iceland’s best directors, DOPs, camera operators, editors, and production managers.
Custom Solutions: Whether it’s a one-day shoot or a month-long campaign, Hero tailors its services to meet your needs.
Client-Focused Approach: Transparent communication, regular updates, and a collaborative spirit make the experience smooth and stress-free.
Services Offered by Hero
Hero offers a comprehensive suite of services to handle every phase of video production in Iceland. You can choose from full-package services or opt for specific support based on your needs. Here’s a breakdown of what Hero offers:
Creative Development: Scripting, storyboarding, and concept development.
Location Scouting: Access to iconic and hidden gems across Iceland’s landscape.
Permits & Regulations: Handling of all film permits and legal requirements.
Casting & Talent Management: Local and international casting, including voiceovers and extras.
Equipment Rental: High-end cinema cameras, drones, grip, lighting, and audio gear.
Crew Hire: Directors, DPs, assistants, gaffers, sound engineers, and more.
Production Logistics: Travel, accommodations, catering, and scheduling.
Post-Production: Editing, color grading, sound design, and visual effects.
No matter the size or scale of your project, Hero ensures that every detail is accounted for.
International Productions Welcome
Iceland is more than a beautiful location—it's also a welcoming destination for international film crews. The country offers a generous film production incentive program, providing up to 35% reimbursement on eligible local expenses. This makes video production in Iceland not only visually compelling but also financially appealing.
Hero has extensive experience working with international clients from the United States, Europe, Asia, and beyond. The team is fluent in English and accustomed to aligning with global production standards. With Hero handling the local operations, you can focus on directing your vision without worrying about cultural or logistical barriers.
Behind the Scenes with Hero: Real Project Highlights
Hero has worked on a wide variety of projects, from fashion editorials and car commercials to travel documentaries and feature films. Here are a few standout examples:
Luxury Car Commercial: Shot across glaciers and gravel roads, showcasing vehicle performance in extreme terrain.
Tourism Board Campaign: Highlighting Iceland’s natural wonders to boost post-pandemic travel.
Adventure Travel Series: Produced for a streaming platform, capturing Iceland's hiking trails, volcanoes, and waterfalls.
These projects reflect Hero’s flexibility and depth of experience. Whether it's a four-person crew shooting a vlog or a 50-person set for a high-budget commercial, Hero delivers.
What Sets Hero Apart from Other Production Companies in Iceland
There are several production companies in Iceland, but few offer the consistency, creativity, and care that Hero provides. Here’s why clients keep coming back:
Innovation-Driven: Hero is always looking for fresh ways to tell stories, using the latest in film technology and narrative techniques.
Environmental Responsibility: The team follows sustainable production practices, from reducing plastic waste to using eco-friendly transport.
Strong Network: Hero maintains relationships with local authorities, talent agencies, and gear suppliers, which streamlines the production process.
Adaptability: Iceland’s weather can be unpredictable. Hero is skilled at adapting quickly to changes in conditions without sacrificing quality.
The Cost of Video Production in Iceland
Budgeting for an international production can be daunting, but Hero helps make it manageable. Video production in Iceland can range widely in cost depending on factors like duration, crew size, equipment needs, and location permits. However, Hero provides clear and transparent quotes so there are no surprises.
A typical mid-range production might include:
Location scouting
Permit management
Crew and gear rental
Accommodation and travel logistics
Editing and post-production
Hero works with all types of budgets—from indie filmmakers to global brands—and always strives to maximize value without compromising quality.
The Production Process with Hero
Understanding what to expect is crucial. Hero follows a proven production workflow to ensure every project is successful:
Initial Consultation: Define your goals, vision, timeline, and budget.
Creative Planning: Develop concepts, scripts, and visual styles.
Pre-Production: Scout locations, secure permits, cast talent, and organize logistics.
Production: Shoot on location with Hero’s crew, gear, and direction.
Post-Production: Edit, color correct, add sound, and deliver in all required formats.
Final Delivery: Share high-res files, social cutdowns, and multi-language versions as needed.
This efficient process allows Hero to maintain high creative standards while delivering on time and on budget.
Testimonials from Happy Clients
“We worked with Hero for a commercial in the Icelandic highlands, and they were phenomenal. They took care of every logistical detail while allowing us to focus purely on the creative. Highly recommend!” – Creative Director, London Agency
“As a director coming from the U.S., I was concerned about the challenges of shooting abroad. Hero made everything seamless. Their knowledge of Iceland and professionalism were invaluable.” – Film Director, New York
“Hero helped us shoot a three-part branded series in remote parts of Iceland. Not only was the footage stunning, but the entire production was smooth and stress-free.” – Executive Producer, Travel Brand
These testimonials speak volumes about Hero’s quality and client-first approach.
Sustainability in Video Production
With Iceland’s pristine environment at the heart of so many productions, Hero takes its responsibility seriously. As a forward-thinking production company in Iceland, Hero is committed to sustainable filmmaking.
Initiatives include:
Minimizing on-set waste
Using energy-efficient gear
Choosing local vendors to reduce transportation emissions
Carbon offsetting for larger productions
When you work with Hero, you’re supporting a company that values not only cinematic beauty but also environmental stewardship.
Final Thoughts: Let Hero Elevate Your Iceland Shoot
In today’s content-saturated world, visual storytelling has never been more important. If you want to create stunning, memorable video content, Iceland offers a once-in-a-lifetime backdrop—and Hero is the production company in Iceland that can make it happen.
Whether you're producing a global campaign or a personal creative project, Hero brings local expertise, cinematic vision, and end-to-end support that ensures your project is more than just successful—it’s unforgettable.
