Access to clean water is no longer optional—it’s essential. The Point-of-Use (POU) water treatment systems market is expanding rapidly as households demand reliable household water filtration solutions to guarantee drinking water safety.
Consumers now prefer under-sink reverse osmosis units, UV filters, and portable purifiers that treat water right where it’s consumed. Urban areas with aging infrastructure and rural zones with contaminated sources both drive demand.
Market growth is bolstered by strict regulations, rising awareness of microplastics, and increasing incidents of waterborne diseases. North America leads in adoption, while Asia-Pacific shows the highest growth due to urbanization and rising middle-class incomes.
Looking ahead, integration with smart-home IoT devices and AI-enabled monitoring will dominate product innovation, ensuring every drop is safe and sustainable.